About Ashifa The Make-up Artist
Having worked closely with top designers, photographers and personalities, Ashifa’s in-demand skills have meant word of mouth success within the industry. As an independent make-up artist, Ashifa is free to use and advise on the best beauty brands available in a truly bespoke approach to her art. Whether achieving classic radiance for the bride to on-trend imagery for the catwalk, operating As an experienced make-up artist, she is accomplished in all aspects of bridal beauty to fashion and photographic make-up. Her trademark lies in her natural passion and commitment to bring out the natural beauty in all kinds of clients. Originally trained with the MAC brand in London, she specialises in customising her creativity to enhance any individual.
Ashifa’s dedicated approach to make-up as an art form stems from her own artistic background. An early assignment entailed an exhibition of her oil and water landscape paintings, at the University of East London. ‘It’s the technique, the textures and the end results that interest me,’ Ashifa says today, ‘and how you can manipulate colours from soft to sharp for wide-ranging effects.’
From colouring canvas to making up customers, her passion naturally led her into the colourful world of make-up.
‘I like to play with colour and take a bespoke approach. I wanted to be at the forefront, the cutting-edge of the industry, in order to find out the best-looking techniques to bring to my own clientele.’
In the course of her research, she discovered a process that can make a world of difference to anyone’s image: high definition make-up achieved by air-brushing, as used in Hollywood. (The finish is so flawless, photos don’t need to be air-brushed afterwards, therefore making it an ideal choice for bridal to fashion clients alike). Seen by many as the future of make-up application, Ashifa mastered this precise and perfect image-making process through intensive training with Joe Sugar, a former head make-up artist for the BBC, now a top air-brush artist for Hollywood company, Dinair. Ashifa is now one of the very few accredited Asian make-up artists trained in this highly specialised area.
Midlands based, but available across the UK as well as internationally, Ashifa’s mantra is: ‘Make-up is not just for cover – but to enhance what you already have.’